City of River Rouge
10593 West Jefferson Avenue
The new Coolidge Plaza in River Rouge is a vibrant pedestrian-friendly community gathering space located along Coolidge Highway near West Jefferson Avenue, directly across the street from the City Civic Center. Designed to host concerts, farmers markets, seasonal celebrations, and public events, the plaza features a striking monumental archway, decorative string lighting, and modern commercial-grade amenities. Since its completion in 2024, Coolidge Plaza has quickly become a centerpiece for community activities, including the popular Festival of Frights and holiday celebrations, helping bring new energy and revitalization to the downtown corridor.